Bono’s Charity

logo_redrushFormer NFL Player Derrick Dockery collaborated with Bono’s RED charity in order to raise money for their RED Rush to Zero campaign. The campaigns goal is to rid the world of the problem of children born with HIV. Various NFL Players were in attendance. Fans could bid on playing a video game (NBA 2K) online with their favorite player and communicate with them via Skype. The event was a success and money was raised for the cause.

Baron Cruz was retained to script the commercial, capture the event on video, direct the shoot, and produce a compelling video so others would get involved.